2023
8 weeks
NID Classroom Project
Skills: Branding, Visual identity development, Brand guidelines book, Motion design, Ui/Ux, Website design
Kala: a woven story of Indian textile
Designing a brand that provides artisans a platform to showcase and sell their works of art
The handloom industry of India has a long tradition of outstanding artisanship that represents and preserves vibrant Indian culture. Imagining "Kala" an initiative that brings all the diverse handmade textiles of India under one roof. They provide a platform for all the artisans to showcase and sell their work. Therefore aiming to keep the art (of making handmade cloth) alive and bridging the gap between the artist and the customers.
Deliverables
(1) Identity
(2) Brand assets and guidelines
(3) Website
Target Audience
(1) textile artisans
(2) customers who buy handloom cloths
KALA
Kala is an initiative that brings all the diverse handmade textiles of India under one roof. We provide a platform for all the artisans to showcase and sell their work. Therefore aiming to keep the art (of making handmade cloth) alive and bridging the gap between the artist and the customers.
We at Kala consider handlooms as wearable artwork
(kala-kari) and the weaver a master artist(kala-kar).
Characteristics
Traditional
Cultural and Indian
Cultural and Indian
For Artisans
Textile
Logomark
Logomark associations
Knot- symbolizing tying the bridge the gap between artisan and customer
Infinity- symbolizing keeping the art of making handloom cloths alive forever
Pixelated- taking from the pixelated patterns created by the looms or the weavers for designing
Logomark associations
Brand Assets
Patterns
The logo can be used to make an infinite number of patterns. These can be used as embellishments and even make subsidiary logomarks for different crafts.
Using the logo and the patterns to make unique bran stationary and products
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