Team:
Graphic designer
Zookeeper Brand Assets
Creating a cohesive brand communication and identity system for Zookeeper
Working on refining pre-existing assets and building a brand story that resonates with Zookeeper's present image as a sustainable kid's lifestyle and decor brand. This involved re-looking and mapping a new approach to giving out brand souvenirs and redesigning some of their brand components that are showcased in exhibitions.
Business cards
Old business cards
Not vibrant
No use of brand illustrations
Does not showcase Zookeeper's variety
Not colourful and fun
New Designs
4 Variations showcasing Zookeeper's unique and hot selling prints
Souvenirs
Pocket books
4 Variations showcasing Zookeeper's unique and hot selling prints
Badges
4 Variations showcasing Zookeeper's unique and hot selling prints
In use
These catalogues are in use at the offline exhibitions and are sent to customer who would like to order in bulk or cannot access the website.
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