2022
3 weeks
NID Classroom Project
The Sprout Project
Building a new generation of environmentally aware kids by instilling gardening as a hobby
Gardening is a multi-sensory activity that helps kids gain knowledge and be fascinated by the wonders of the plant world! It is a hobby that can only be learned by getting their hands dirty in the soil. The ‘sprout’ project aims to help kids learn about gardening by providing fun activities that help them grow plants and learn about their environment. Hence, the project sows the seeds of awareness and responsibility towards the environment.
Problem Statement
The scarce availability of age-appropriate learning material that is both educational and fun for kids has led to fewer kids taking up gardening as a hobby.
Brief
To construct a program that encourages children to embrace gardening as a pastime, thereby connecting them more deeply with their surrounding environment.
Design system & Solution
The proposed design system that is planned in 2 phases
Phase 1- Initiating
Initiating the interest in growing plants through an Activity Kit
Go to the Phase 1
Phase 2-Retaining
Retaining the interest by developing a Gamified Gardening App
Research
1.Surveys Insights
Data acquired by a survey were more than 70 parents participated to share their thoughts on using a gardening app for their kids.
63% of people think gardening is a difficult task for kids to do without any guidance
94% of parents think an activity-based app/kit would help kids take up gardening
70% of people said the knowledge they gained during school did not help them when they took up gardening
81% of people think gardening as a hobby will be helpful for kids
2.Interview with parents
Interviewing the potential users as well as parents
(the decision makers) to understand the problem statement better and figure out their various pain points.
Vikram
Parent
"The knowledge that will be provided should not feel like reading an encyclopedia"
Karan
Parent
"Retaining the kids attention is going to be a difficult job"
Sakshi
Parent
"Incentives like stickers or even fertilizers or seeds can be provided to motivate the parents."
Meena
Parent
"Kids can be motivated through points, recognition that they get by sharing their progress and other stuff like stickers etc."
Aananya
Parent
"The solution should not increase the screen time for kids"
Varun
Parent
"The app should not increase the screen time in turn help them reduce it"
2.Secondary Research
INSIGHTS
1
The app should not increase screen time but be a medium to take up gardening
3
External motivators like points and appreciation rewards need to be incorporated
5
2
It should motivate both the parents and the kid to continue using it
4
Should cater to both parents and kids- regulation by parents and use by kids
6
Should be catering to more age groups and experience levels in gardening
Strategy
1.Target Audience analysis
Primarily aimed at parents who want their kids to get off the screen and build a hobby.
Downloaded by
Parents
Build a hobby
reduce screen time
incentives based reward
MOTIVATIONS
Used by
Kids
gamified process
compliments / appreciation
fun and exciting incentives
A unique app that brings information, learning and fun to the foreground. Enhanced with a gamified experience that motivates kids and a reward system that will keep both the kids and parents also motivated.
Kids
Parents
non-gardening
enthusiasts
gardening
enthusiasts
self motivated
self motivated
Not motivated
stickers/ downloadable
sharing with friends
being praised for their work
Parents motivate them
REWARD SYSTEM
2.User Personas
Business canvas
Planning and prototyping
Visual Design
Character Illustrations
Instruction Illustraction
Plant Illustrations
INTERACTIONS
PlantGrow Animation
Fun animations showing the plant character grow along with the progress of your plants
PlantGrow Animation
Fun animations showing the plant character grow along with the progress of your plants
Plant Infected Animation
Animation showing the plant is rotting or infested when the analyzer spots the same on your potted plant.
Final Design
1.Landing Page
The user's landing page once they are logged in and a profile is created.
2.Growing a plant
The level of plants the kid can grow will be shown on the growing page.
1-Open the Grow cards
3.The Garden
This page will be a collection of all the plants they are currently growing- a virtual record of their real garden.
A new users garden
Grow later gallery
Plant identifier interface
After the plant is identified
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