
2021
4 weeks
NID Classroom Project
Skills: Illustration, Book design,
Packaging design, Pamphlet design, Brochure design
The Sprout Project
Building a new generation of environmentally aware kids by instilling gardening as a hobby
Gardening is a multi-sensory activity that helps kids gain knowledge and be fascinated by the wonders of the plant world! It is a hobby that can only be learned by getting their hands dirty in the soil. The ‘sprout’ project aims to help kids learn about gardening by providing fun activities that help them grow plants and learn about their environment. Hence sowing the seeds of awareness and responsibilities towards the environment. , the project sows
Problem Statement
The scarce availability of age-appropriate learning material that is both educational and fun for kids has led to fewer kids taking up gardening as a hobby.
Brief
To construct a program that encourages children to embrace gardening as a pastime, thereby connecting them more deeply with their surrounding environment.
Design system & Solution
The proposed design system that is planned in 2 phases
Phase 1- Initiating
Initiating the interest in growing plants through an Activity Kit
Research
1.Interviews and Surveys
Interviewing the potential users as well as parents
(the decision makers) to understand the problem statement better and figure out their various pain points.
Karnika
Parent (practices gardening)
Mani
Parent
Vanshika
11yr old
Pratham
Parent
Manoj
Parent (no gardening experience)
Karthik
Parent
2.Secondary Research
INSIGHTS
Should be fun and entertaining- having a character could be helpful
Journaling the growth of the plant can be helpful to retain interest
Making it a DIY kit and using discard school supply material
Bringing in the concept of eating what you grow should be incorporated
Visuals
COLOUR PALETE
Grass
Sunshine
Bloom
CHARACTER DESIGN
Meet SPROUT!!
Our friendly little sprout is the mascot for the sprout project- he is designed to have hands and legs with a growing sprout and a body of a seed with it's seed coat peeling off!

Final Design
Contents of the kit
1.Journal

Information pages

Journal pages

Instruction pages
2.Roadmap- poster
A square germination roadmap that will act as a poster to remind them to have a close watch on their plant friends!
It as fun origami folds also!
3.Packaging
Gallery
In the Exhibition
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